Our Story

The 1961 Brand exists for one reason: to put Dominican pride on your head, loud and unapologetic.

Every cap in the Coño Series is hand-finished in Patchogue, NY, with high-density 3-D embroidery and a fit built to last — not mass-produced, not watered down. Bold designs, real materials, no filter on the name.

This is a placeholder — swap in your real founding story here (why 1961, why Coño, why this matters to you) whenever you're ready.